API and systems integration
CRMs, ERPs, payment systems, and third-party platforms connected so data stops being re-typed.
The same data, typed three times
Every system integration problem starts the same way: a person manually re-entering the same information into a second system because nobody ever connected the two. It's slow, it's error-prone, and eventually someone forgets a step and a customer notices.
The fix isn't always a big platform purchase. Sometimes it's a well-built integration between two systems you already own. Sometimes it's a proper intake pipeline that used to be five different manual processes.
We've built exactly this kind of integration for real clients: a single validated intake API behind every public form a business runs, turning each inquiry into a CRM contact and deal automatically, with spam filtered before it reaches a human.
What's included
- Integration assessmentMapping which systems need to talk to each other and where the manual re-entry is actually happening today.
- API developmentCustom APIs where no off-the-shelf connector exists, built to be maintained, not a fragile one-off script.
- CRM and ERP integrationSalesforce, HubSpot, NetSuite, Dynamics, and similar platforms connected to the systems around them.
- Payment system integrationStripe, payment processors, and billing systems wired into the rest of the business logic.
- Webhook and event-driven architectureSystems that react to events in real time instead of on a batch schedule that's always a little behind.
- Data validation and deduplicationIntegrations that catch bad data at the door instead of passing the problem downstream.
How the engagement runs
- 01MappingWhich systems need to connect, and what the data flow should actually look like end to end.
- 02BuildIntegration development, tested against real data and edge cases, not just the happy path.
- 03ValidationConfirming data flows correctly and nothing silently drops before going live.
- 04Monitoring and handoffIntegrations monitored so a failure gets caught immediately, with documentation for your team.
Technologies and platforms
- REST APIs
- GraphQL
- Zapier
- Salesforce
- HubSpot
- Stripe
- Webhooks
Proof
We built exactly this for a Dallas real estate brokerage: every public form routes through one validated intake API, creating CRM contacts and deals automatically, with spam filtered before it reaches an agent.
Common questions
Can you integrate systems that don't have a public API?
Often, yes, through other means such as database-level integration or scheduled data exports, though a real API is always the more durable answer when one exists.
Do you support real-time integrations or only batch?
Both. Webhook and event-driven architectures handle real-time needs; scheduled syncs are appropriate when real-time isn't actually required.
What happens if an integration fails silently?
It shouldn't. Monitoring is built into every integration we deliver, specifically so a failure is caught immediately rather than discovered weeks later.
Which CRMs and ERPs have you worked with?
Salesforce, HubSpot, NetSuite, and Dynamics most commonly, alongside custom and industry-specific platforms.
Related services
Tell us what's being typed twice.
That's usually the fastest integration to justify, and often the easiest to build.